If your target market includes businesses, then you need to add LinkedIn to your Insurance Marketing strategy. With LinkedIn you can connect and network with business professionals in your target markets, and better determine the decision makers for these companies. LinkedIn differs from Facebook, Instagram and Twitter, it’s a business centric social media platform requiring a different approach to be successful. Here are some tips to help you along the way.
- Professional Picture: You need a professional picture for your LinkedIn profile. Smile and look friendly but don’t use a selfie, a low res (blurry) image or a picture which is too casual.
- Explain How You Help Your Customers: Don’t just copy and paste information from your resume on LinkedIn. Use the Summary and Experience sections to show what you can do for your customers and how you can help your ideal prospects.
- Skills and Endorsements: Include all relevant skills on your profile and ask current customers who are on LinkedIn to endorse you so that connections will see you are an expert.
- Make It Easy To Communicate With You: In your profile, include your contact information (address, phone number and a link to your Website) to make it easy for prospects to reach out to you.
- Post Articles – Long Form Publishing: Posting articles which is called long form publishing is another great way to share your knowledge and reach out to potential prospects.
- Don’t Just Join Groups In Your Profession: LinkedIn Groups is a great way to network with other agents, brokers and wholesalers but it is also a great way to communicate with prospects. Join groups which are applicable to your target prospects.
- Don’t Sell In Groups: When you do join groups that contain your prospects don’t post messages that sell your services. Most groups forbid selling by members in the group and the other members will believe you are only there to find customers. Instead post relative content and communicate with group members in order to network with them.
- Message Occasionally: You are allowed to message 1st degree connections, but you don’t want to bombard people with marketing messages. Instead message them occasionally with helpful information or just to let them know you are there to help them if they are interested.
As a professional network, LinkedIn is a great way to communicate with business prospects. As a part of a digital insurance marketing strategy, LinkedIn is an effective tool to locate potential prospects and engage with them in a professional manner.